We have often heard the phrase-’Slow and steady wins the race’ and whilst there is no denying the wisdom in that philosophy it is a little different when it comes to mobile digital platforms where speed matters!
Let’s dive into this digital philosophy and find out why…
Most businesses in recent years have now integrated e-commerce but have yet to look to ‘mobile site speed’ as a major growth driver. The reason for this is- there are many growth strategies as there are businesses and too often in the clutter filled world of digital marketing- mobile web somehow takes a backseat even though it is a crucial factor in all strategic areas like SEO, PPC, SEM and so on. In fact mobile web at present is the most widely used platform, especially in a world where people have a million ways to search, browse and shop than ever before. Continue reading “WHY SPEED MATTERS!- Is your Mobile Site up for the race?”