PURPOSE- How to Unlock its Power.

Purpose is not a ‘mission statement’ neither is it some ideology or part of some business plan.

Purpose is a commitment to ‘values’ and then living from them – bringing those values to one’s workplace, to one’s home, relationships – To All of Life!

Purpose is steady even when we waver, purpose holds still when we find ourselves all over the place, and above all Purpose has the power to Transform, to Magnetise everything in its path. Continue reading “PURPOSE- How to Unlock its Power.”

Why are Chat Bots important in your brand’s Digital Strategy?

Technology has been advancing at such an exponential speed that it has become virtually impossible for brands, businesses and entrepreneurs to stay on top.

For most, Digital Technology and Digital Integration are just daunting terms that they somehow are unable to really get.

However we at Elixir have always brought about a ‘simplicity’ to this through our own deep understanding and integration of what Digital can do and cannot do. Continue reading “Why are Chat Bots important in your brand’s Digital Strategy?”

KEY TRENDS FOR BRAND MARKETERS 2019

Over the past decade we have seen many forward thinking brands that have been trying to create an all encompassing business culture. There has been a core focus on companies, brands and teams becoming more effective and efficient to maximise their ROI, but very few have been able to incorporate truly holistic methods of consistency in building great teams, leading to growth/profits in their evolutionary cycle. Let’s take a look at some future trends that we will see more of in 2019 Continue reading “KEY TRENDS FOR BRAND MARKETERS 2019”

ENTREPRENEURSHIP= TRUE VALUES

 

 

Circa 2018 and the world has far more entrepreneurs than it ever did. When it comes to talking about entrepreneurship and its true values we go into a mindset that is confined to academics and achievements, global competitions, new technologies, rising expectations of societal impacts etc; rather than focussing on experiences and collaborations. Continue reading “ENTREPRENEURSHIP= TRUE VALUES”

Digital Marketing in Aesthetics & Why It’s Important

Disclaimer: This is one of the industry sectors that we specialise in as an agency. We’ve been helping clinics grow and strengthen their online reputations since 2013.

Whatever marketing methods you decide to deploy, the key to successful Aesthetics Clinic Marketing is to know your audience – from there you can establish a strategy. Striking, and memorable is what you’ll need to be to stand out in such a crowded market. You’ll need to identify and communicate your USPs (unique selling points) and core brand values, in all your communications.

Continue reading “Digital Marketing in Aesthetics & Why It’s Important”

Digital Transformation- WHy is it necessary for your brand?

 

digital

The world changed the moment Internet or as it was popularly known back then- The World Wide Web was born almost 25 years ago. In this quarter of a century, technology and digital have been at the forefront of massive change- some great and some not so great but nevertheless we need to understand that this is not just about the present but actually what has been shaping our Futures in a manner that is overwhelming at times for us all. Our lives at the same time have become more integrated online than at any other time in History. Continue reading “Digital Transformation- WHy is it necessary for your brand?”

Social Media and its global Influence on Businesses

With the world engaging more and more in social activities, it is challenging for businesses to overlook social channels in any manner.

Consider that there are now almost over 3 Billion people using Social Media networks across the globe and these people are using these platforms to engage with brands. Continue reading “Social Media and its global Influence on Businesses”

ONLINE REPUTATION MANAGEMENT- Why your Brand should be doing this?

IN 2018 one of the biggest brand assets for any brick and mortar business to have is an active and credible online presence.But this comes with its fair share of benefits and risks at the same time. Any online business is openly visible to everyone and this opens it furthermore to equal parts slander and praise.

As most businesses/brands have seen over the past few years- the slightest bit of negative comment can bring down your reputation which then virtually makes it an uphill task to regain Trust that has been lost. Continue reading “ONLINE REPUTATION MANAGEMENT- Why your Brand should be doing this?”

Brand Purpose

To have a Brand Purpose is a great thing, but for consumers to truly trust that it is genuine -Brands must communicate their values internally first.

In 2017, net trust in global companies to act in the best interest of society was negative. And while two-thirds (65%) of consumers want to support companies with a strong purpose, less than half (45%) can name a single company that makes “a positive difference in society through its products, services and operations.” Continue reading “Brand Purpose”

The Roadmap to Mobile Video Marketing-

We are long past the tipping point when it was boldly predicted in 2008 that- ‘Mobile to overtake fixed Internet access by 2014’ by Mary Meeker a data analyst who reviews technology trends.

The below report from comScore highlights the importance of  Mobile in a global arena.

And to add to this- almost two thirds of the media we buy each day is now Video inventory.

You may ask why so much? It’s simple: Mobile Video campaigns actually and tangibly convert for brands, clients and marketers; and one can build successful sustainable campaigns around mobile advertising. Continue reading “The Roadmap to Mobile Video Marketing-“