Here we are in the last week of August 2020 and we don’t know where we are headed isn’t it?
Even though global lockdown is now being relaxed, businesses are now starting to re-open, holiday goers planning their summer trips and life is moving ahead albeit at a pace which probably none of us understand and yet it is very clear that we are in a Global crisis where we are being asked to step it up quickly each day. Continue reading “Thinking differently: Leading your team and brand in a crisis”
During times of crisis, brands always find themselves at cross roads. And the current time has left many brands/companies tearing up their best laid plans with the scenario of starting all over again later this year. Also a natural reaction to any form of crisis or catastrophe is to hunker down and protect ‘what’s mine’- where brands focus on short-term profitability, but with demand for most brands either through the roof or through the floor, it is time for a long term game plan.
Traditionally this time of the year has always been the season to review one’s strategy and switch things up a bit, and most brands favour this period to launch a new product/service but this time it’s time to press ‘delete’ on traditional approaches as we take a moment to stop and reconsider.
Continue reading “ARE BRANDS FEELING SAFE?”
Technology has been advancing at such an exponential speed that it has become virtually impossible for brands, businesses and entrepreneurs to stay on top.
For most, Digital Technology and Digital Integration are just daunting terms that they somehow are unable to really get.
However we at Elixir have always brought about a ‘simplicity’ to this through our own deep understanding and integration of what Digital can do and cannot do. Continue reading “Why are Chat Bots important in your brand’s Digital Strategy?”
Over the past decade we have seen many forward thinking brands that have been trying to create an all encompassing business culture. There has been a core focus on companies, brands and teams becoming more effective and efficient to maximise their ROI, but very few have been able to incorporate truly holistic methods of consistency in building great teams, leading to growth/profits in their evolutionary cycle. Let’s take a look at some future trends that we will see more of in 2019 Continue reading “KEY TRENDS FOR BRAND MARKETERS 2019”
Why Purpose is an important aspect for brands?
In a cluttered market scenario, a brand’s purpose drives differentiation and becomes a unique voice that can sustain price premiums, motivate the company’s workforce to come together as a collective family and enhance customer loyalty.
So if purpose is so important, why are so many brands across the world not able to get it? Headline after headline is about companies failing and being derided by their own employees and the lack of a trusting and secure company culture is the most cited reason for employees to leave. Continue reading “Purpose- In Life and at Work! – Part 2”