STEP IT UP!- The NEW NORMAL

We are at the end of 2020 and there have most likely been some big learnings, challenges and shifts in our personal and professional lives. In the process we have witnessed the advantages of technology in times like this yet also the limitations.  Platforms like Zoom, and Microsoft Teams have seen us through on a professional front, and personally we’ve seen the emergence of apps like House Party, whilst YouTube with it’s independent reporting on what’s happening globally, podcasts and cooking + fitness content seeing a massive explosive growth, INFLUENCER: Global Influencer Marketing Solution, Cameo – Personalized videos feat. your favorite stars that have gained immense popularity during this radical shift of working from home. Some online shopping platforms like Etsy saw their sales doubled to 10 billion $ this year. Deliveroo CEO Will Shu has mentioned that the pandemic has actually accelerated the adoption of online food delivery ahead of its time. Brands that jumped into early adoption of tech like Ebay, Etsy, Netflix, Facebook have now become the every day chant for most people who have the facility to stay connected to the world online from their homes. Amazon, Microsoft, Google – the three major platforms – have now become the unstoppable Digital Juggernauts. At the same time, ride hailing companies like Uber & Lyft along with property rental giant Airbnb have seen their customers vanish. Most high-street retail brands including the iconic John Lewis have now changed their strategy with a promise to its customers of being digital-first.  Continue reading “STEP IT UP!- The NEW NORMAL”

FUTURE DIGITAL TRENDS-2020

As the world continues to go digital, most interactions are happening at the ‘edge’ – close to population centers. Places where the digital and the physical worlds meet face to face and where businesses across the board come together to exchange ideas, services and information. This edge is called the ‘Digital Edge’.  Simultaneously most major technology trends have created a new normal in every global industry and its plain and clear that if your business is not digitally ready, or part of this sharing economy, then you will struggle to engage or be relevant.

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The Future with SEO – 2019 Trends

This year is the year that redefines SEO in a manner that is far more in depth, far more precise and all about looking into the future and bringing it to the present times. Over the past decade, Search has been a major factor in any brand’s digital strategy but the ante is now up and Google’s constant changing of algorithms and cleaning up act means that SEO has to be more strategic and much more intelligent.

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