The DIGITAL FRONTIER- Leading from the trenches

Photo by Marcos Pena Jr

When in 2020 Companies and individuals had to rapidly adapt and adopt new technologies and new styles of communication and working; it brought focus to and the need for brands to be online. Continue reading “The DIGITAL FRONTIER- Leading from the trenches”

What is LEADERSHIP and how does one lead in challenging times

I have been very passionate about understanding what exactly ‘Leadership’ is, and the interesting facets that come along with it. Continue reading “What is LEADERSHIP and how does one lead in challenging times”

Thinking differently: Leading your team and brand in a crisis

Here we are in the last week of August 2020 and we don’t know where we are headed isn’t it?

Even though global lockdown is now being relaxed, businesses are now starting to re-open, holiday goers planning their summer trips and life is moving ahead albeit at a pace which probably none of us understand and yet it is very clear that we are in a Global crisis where we are being asked to step it up quickly each day.  Continue reading “Thinking differently: Leading your team and brand in a crisis”

What does it take for your brand to undergo Digital Transformation? The 5 KEYS

Rapid Change is the new normal in today’s fast moving world and for most companies it has become all about keeping pace with new technology, new strategies, new ways of selling one’s product/service and tapping into an increasingly aware global audience. In all this it is very easy to lose sight of the company’s vision and also lose one’s sense of direction in a plethora of data. This is the era of information overload. Continue reading “What does it take for your brand to undergo Digital Transformation? The 5 KEYS”

Social Media and its global Influence on Businesses

With the world engaging more and more in social activities, it is challenging for businesses to overlook social channels in any manner.

Consider that there are now almost over 3 Billion people using Social Media networks across the globe and these people are using these platforms to engage with brands. Continue reading “Social Media and its global Influence on Businesses”