Tag: consumers

Why are Chat Bots important in your brand’s Digital Strategy?

Technology has been advancing at such an exponential speed that it has become virtually impossible for brands, businesses and entrepreneurs to stay on top.

For most, Digital Technology and Digital Integration are just daunting terms that they somehow are unable to really get.

However we at Elixir have always brought about a ‘simplicity’ to this through our own deep understanding and integration of what Digital can do and cannot do. Continue reading “Why are Chat Bots important in your brand’s Digital Strategy?”

Brand Purpose

To have a Brand Purpose is a great thing, but for consumers to truly trust that it is genuine -Brands must communicate their values internally first.

In 2017, net trust in global companies to act in the best interest of society was negative. And while two-thirds (65%) of consumers want to support companies with a strong purpose, less than half (45%) can name a single company that makes “a positive difference in society through its products, services and operations.” Continue reading “Brand Purpose”