ARE BRANDS FEELING SAFE?

During times of crisis, brands always find themselves at cross roads. And the current time has left many brands/companies tearing up their best laid plans with the scenario of starting all over again later this year. Also a natural reaction to any form of crisis or catastrophe is to hunker down and protect ‘what’s mine’- where brands focus on short-term profitability, but with demand for most brands either through the roof or through the floor, it is time for a long term game plan.

Traditionally this time of the year has always been the season to review one’s strategy and switch things up a bit, and most brands favour this period to launch a new product/service but this time it’s time to press ‘delete’ on traditional approaches as we take a moment to stop and reconsider.
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The Future with SEO – 2019 Trends

This year is the year that redefines SEO in a manner that is far more in depth, far more precise and all about looking into the future and bringing it to the present times. Over the past decade, Search has been a major factor in any brand’s digital strategy but the ante is now up and Google’s constant changing of algorithms and cleaning up act means that SEO has to be more strategic and much more intelligent.

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Why are Chat Bots important in your brand’s Digital Strategy?

Technology has been advancing at such an exponential speed that it has become virtually impossible for brands, businesses and entrepreneurs to stay on top.

For most, Digital Technology and Digital Integration are just daunting terms that they somehow are unable to really get.

However we at Elixir have always brought about a ‘simplicity’ to this through our own deep understanding and integration of what Digital can do and cannot do. Continue reading “Why are Chat Bots important in your brand’s Digital Strategy?”

KEY TRENDS FOR BRAND MARKETERS 2019

Over the past decade we have seen many forward thinking brands that have been trying to create an all encompassing business culture. There has been a core focus on companies, brands and teams becoming more effective and efficient to maximise their ROI, but very few have been able to incorporate truly holistic methods of consistency in building great teams, leading to growth/profits in their evolutionary cycle. Let’s take a look at some future trends that we will see more of in 2019 Continue reading “KEY TRENDS FOR BRAND MARKETERS 2019”

ONLINE REPUTATION MANAGEMENT- Why your Brand should be doing this?

IN 2018 one of the biggest brand assets for any brick and mortar business to have is an active and credible online presence.But this comes with its fair share of benefits and risks at the same time. Any online business is openly visible to everyone and this opens it furthermore to equal parts slander and praise.

As most businesses/brands have seen over the past few years- the slightest bit of negative comment can bring down your reputation which then virtually makes it an uphill task to regain Trust that has been lost. Continue reading “ONLINE REPUTATION MANAGEMENT- Why your Brand should be doing this?”