Many people are running the narrative that the past few years have done us wrong. From Brexit, Covid, politics (‘The Tories’ etc) and now we feel the world owes us some kind of retribution for what’s happened. Few people are willing to take a share of responsibility for what’s gone down, or to put in the time and due diligence to make necessary changes in their life. Do we not all operate with some kind of entitlement? Wouldn’t many of us, if we were being honest, love the idea of working less, putting in minimal effort for maximum reward? Has the last 3 years affected our work ethic and left us more ‘checked out’ than ever?Continue reading “Working with Purpose- Collaborate to Co-Create”
What does it take to earn devotion aka customer trust aka customer retention ?
Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand/ store takes more than just offering a good product/service. Price, packaging, customer service, and reputation are just some of the factors involved in a consumer’s decision-making process. But these factors are secondary to the true intention of why do you want your consumer to come back to you? Continue reading “WHAT DOES CUSTOMER RETENTION MEAN and how do you Maximise ?”
Every brand wants a loyal customer, a customer that is with them throughout time, through ups and downs no matter what. After all, isn’t it similar to any relationship (marriage or partnership/friendship)? But what if this way of thinking, as it has been in marriages/partner relationships especially, is just a redundant ideal and does not truly serve any purpose to those involved?Continue reading “Business: Is It All About Relationships?”
For too long we have been conditioned to work and do business in a manner which is all about efficiency,rules, rights and wrongs, good and bad, policies and procedures, politeness, niceties mixed with large doses of daily grind. Have we missed something here? Have we failed to see that this approach often gives a sense of disconnect and frustration coupled with complications so deeply ingrained that many businesses, business owners and employees lose their mojo and lose sight of the business core values. Continue reading “Changing The Game: Doing Business in a Digital Era”
We are all on the cusp of something and many are getting a sense of this. Perhaps an unsettlement within ourselves that ‘this is not it’; that this life which we have carved out for ourselves is not the be all and the end all, and there is something beyond. Continue reading “Is your Business Leading The Change?”
In our last blog, I mentioned Core Web Vitals as one of the key trends and so I decided to speak to our tech team to better understand this myself. And also to bring a simpler understanding to anyone out there who is a Non-SEO professional.
For most marketing campaigns their main goal is how to optimise on conversions. UX (User Experience) has a tangible effect on overall conversion rates for any online business. A frustrating experience for users is always slow loading time which is directly related to a higher bounce rate- the very opposite of what you wish for your target audience. It’s like coming to a brick and mortar shop only to find that there is debris around the entrance which makes it longer and painstaking to get in.Continue reading “CORE WEB VITALS – HOW DO THEY IMPACT YOUR DIGITAL BUSINESS”
Most of us will remember when online advertising first started and how it was the hottest thing for any marketer and brand owner. We now live in an era where the Internet is not just an essential communication tool but a connecting bridge between worlds and cultures. Continue reading “STAYING ON TOP- SEO 2021”