As the world continues to go digital, most interactions are happening at the ‘edge’ – close to population centers. Places where the digital and the physical worlds meet face to face and where businesses across the board come together to exchange ideas, services and information. This edge is called the ‘Digital Edge’. Simultaneously most major technology trends have created a new normal in every global industry and its plain and clear that if your business is not digitally ready, or part of this sharing economy, then you will struggle to engage or be relevant.
Continue reading “FUTURE DIGITAL TRENDS-2020”
Rapid Change is the new normal in today’s fast moving world and for most companies it has become all about keeping pace with new technology, new strategies, new ways of selling one’s product/service and tapping into an increasingly aware global audience. In all this it is very easy to lose sight of the company’s vision and also lose one’s sense of direction in a plethora of data. This is the era of information overload. Continue reading “What does it take for your brand to undergo Digital Transformation? The 5 KEYS”