Rapid Change is the new normal in today’s fast moving world and for most companies it has become all about keeping pace with new technology, new strategies, new ways of selling one’s product/service and tapping into an increasingly aware global audience. In all this it is very easy to lose sight of the company’s vision and also lose one’s sense of direction in a plethora of data. This is the era of information overload. Continue reading “What does it take for your brand to undergo Digital Transformation? The 5 KEYS”
We are long past the tipping point when it was boldly predicted in 2008 that- ‘Mobile to overtake fixed Internet access by 2014’ by Mary Meeker a data analyst who reviews technology trends.
The below report from comScore highlights the importance of Mobile in a global arena.
And to add to this- almost two thirds of the media we buy each day is now Video inventory.
You may ask why so much? It’s simple: Mobile Video campaigns actually and tangibly convert for brands, clients and marketers; and one can build successful sustainable campaigns around mobile advertising. Continue reading “The Roadmap to Mobile Video Marketing-“