We are long past the tipping point when it was boldly predicted in 2008 that- ‘Mobile to overtake fixed Internet access by 2014’ by Mary Meeker a data analyst who reviews technology trends.
The below report from comScore highlights the importance of Mobile in a global arena.
And to add to this- almost two thirds of the media we buy each day is now Video inventory.
You may ask why so much? It’s simple: Mobile Video campaigns actually and tangibly convert for brands, clients and marketers; and one can build successful sustainable campaigns around mobile advertising. Continue reading “The Roadmap to Mobile Video Marketing-“