What does it take for your brand to undergo Digital Transformation? The 5 KEYS

Rapid Change is the new normal in today’s fast moving world and for most companies it has become all about keeping pace with new technology, new strategies, new ways of selling one’s product/service and tapping into an increasingly aware global audience. In all this it is very easy to lose sight of the company’s vision and also lose one’s sense of direction in a plethora of data. This is the era of information overload. Continue reading “What does it take for your brand to undergo Digital Transformation? The 5 KEYS”

KEY TRENDS FOR BRAND MARKETERS 2019

Over the past decade we have seen many forward thinking brands that have been trying to create an all encompassing business culture. There has been a core focus on companies, brands and teams becoming more effective and efficient to maximise their ROI, but very few have been able to incorporate truly holistic methods of consistency in building great teams, leading to growth/profits in their evolutionary cycle. Let’s take a look at some future trends that we will see more of in 2019 Continue reading “KEY TRENDS FOR BRAND MARKETERS 2019”