When in 2020 Companies and individuals had to rapidly adapt and adopt new technologies and new styles of communication and working; it brought focus to and the need for brands to be online. Continue reading “The DIGITAL FRONTIER- Leading from the trenches”
I have been very passionate about understanding what exactly ‘Leadership’ is, and the interesting facets that come along with it. Continue reading “What is LEADERSHIP and how does one lead in challenging times”
Here we are in the last week of August 2020 and we don’t know where we are headed isn’t it?
Even though global lockdown is now being relaxed, businesses are now starting to re-open, holiday goers planning their summer trips and life is moving ahead albeit at a pace which probably none of us understand and yet it is very clear that we are in a Global crisis where we are being asked to step it up quickly each day. Continue reading “Thinking differently: Leading your team and brand in a crisis”
During times of crisis, brands always find themselves at cross roads. And the current time has left many brands/companies tearing up their best laid plans with the scenario of starting all over again later this year. Also a natural reaction to any form of crisis or catastrophe is to hunker down and protect ‘what’s mine’- where brands focus on short-term profitability, but with demand for most brands either through the roof or through the floor, it is time for a long term game plan.
Traditionally this time of the year has always been the season to review one’s strategy and switch things up a bit, and most brands favour this period to launch a new product/service but this time it’s time to press ‘delete’ on traditional approaches as we take a moment to stop and reconsider.
Continue reading “ARE BRANDS FEELING SAFE?”
I have often questioned and pondered over this most oft repeated used and abused term- ‘leadership’ and what exactly does it really mean? Continue reading “True Leadership in 2020- what does it mean ?”
Over the past decade we have seen many forward thinking brands that have been trying to create an all encompassing business culture. There has been a core focus on companies, brands and teams becoming more effective and efficient to maximise their ROI, but very few have been able to incorporate truly holistic methods of consistency in building great teams, leading to growth/profits in their evolutionary cycle. Let’s take a look at some future trends that we will see more of in 2019 Continue reading “KEY TRENDS FOR BRAND MARKETERS 2019”
IN 2018 one of the biggest brand assets for any brick and mortar business to have is an active and credible online presence.But this comes with its fair share of benefits and risks at the same time. Any online business is openly visible to everyone and this opens it furthermore to equal parts slander and praise.
As most businesses/brands have seen over the past few years- the slightest bit of negative comment can bring down your reputation which then virtually makes it an uphill task to regain Trust that has been lost. Continue reading “ONLINE REPUTATION MANAGEMENT- Why your Brand should be doing this?”
To have a Brand Purpose is a great thing, but for consumers to truly trust that it is genuine -Brands must communicate their values internally first.
In 2017, net trust in global companies to act in the best interest of society was negative. And while two-thirds (65%) of consumers want to support companies with a strong purpose, less than half (45%) can name a single company that makes “a positive difference in society through its products, services and operations.” Continue reading “Brand Purpose”