We are at the end of 2020 and there have most likely been some big learnings, challenges and shifts in our personal and professional lives. In the process we have witnessed the advantages of technology in times like this yet also the limitations. Platforms like Zoom, and Microsoft Teams have seen us through on a professional front, and personally we’ve seen the emergence of apps like House Party, whilst YouTube with it’s independent reporting on what’s happening globally, podcasts and cooking + fitness content seeing a massive explosive growth, INFLUENCER: Global Influencer Marketing Solution, Cameo – Personalized videos feat. your favorite stars that have gained immense popularity during this radical shift of working from home. Some online shopping platforms like Etsy saw their sales doubled to 10 billion $ this year. Deliveroo CEO Will Shu has mentioned that the pandemic has actually accelerated the adoption of online food delivery ahead of its time. Brands that jumped into early adoption of tech like Ebay, Etsy, Netflix, Facebook have now become the every day chant for most people who have the facility to stay connected to the world online from their homes. Amazon, Microsoft, Google – the three major platforms – have now become the unstoppable Digital Juggernauts. At the same time, ride hailing companies like Uber & Lyft along with property rental giant Airbnb have seen their customers vanish. Most high-street retail brands including the iconic John Lewis have now changed their strategy with a promise to its customers of being digital-first. Continue reading “STEP IT UP!- The NEW NORMAL”
Here we are in the last week of August 2020 and we don’t know where we are headed isn’t it?
Even though global lockdown is now being relaxed, businesses are now starting to re-open, holiday goers planning their summer trips and life is moving ahead albeit at a pace which probably none of us understand and yet it is very clear that we are in a Global crisis where we are being asked to step it up quickly each day. Continue reading “Thinking differently: Leading your team and brand in a crisis”