In our last blog, I mentioned Core Web Vitals as one of the key trends and so I decided to speak to our tech team to better understand this myself. And also to bring a simpler understanding to anyone out there who is a Non-SEO professional.
For most marketing campaigns their main goal is how to optimise on conversions. UX (User Experience) has a tangible effect on overall conversion rates for any online business. A frustrating experience for users is always slow loading time which is directly related to a higher bounce rate- the very opposite of what you wish for your target audience. It’s like coming to a brick and mortar shop only to find that there is debris around the entrance which makes it longer and painstaking to get in. Continue reading “CORE WEB VITALS – HOW DO THEY IMPACT YOUR DIGITAL BUSINESS”