CORE WEB VITALS – HOW DO THEY IMPACT YOUR DIGITAL BUSINESS

In our last blog, I mentioned Core Web Vitals as one of the key trends and so I decided to speak to our tech team to better understand this myself. And also to bring a simpler understanding to anyone out there who is a Non-SEO professional. 

For most marketing campaigns their main goal is how to optimise on conversions. UX (User Experience) has a tangible effect on overall conversion rates for any online business. A frustrating experience for users is always slow loading time which is directly related to a higher bounce rate- the very opposite of what you wish for your target audience. It’s like coming to a brick and mortar shop only to find that there is debris around the entrance which makes it longer and painstaking to get in. Continue reading “CORE WEB VITALS – HOW DO THEY IMPACT YOUR DIGITAL BUSINESS”

STAYING ON TOP- SEO 2021

Most of us will remember when online advertising first started and how it was the hottest thing for any marketer and brand owner. We now live in an era where the Internet is not just an essential communication tool but a connecting bridge between worlds and cultures.  Continue reading “STAYING ON TOP- SEO 2021”