The collection of data has to be relevant to its intention and users have to have their right to be forgotten honoured. A pre-ticked box will no longer cut it, there has to be a clear and concise reasoning as to why brands require their information and the control is in their hands, if they want their information removed because there’s no legitimate reason to process their information, it’s been unlawfully processed or they withdraw their consent from the original terms, then they have the right to do so.
So, in 2018 we expect to see strategies shifting to opt-in from opt-out. Any information that’s gained from campaigns or competitions can only be used for that purpose, unless the data subject has given their consent, meaning marketers will need to start thinking outside of the box when it comes to customer communication; creating more meaningful conversations that are centred on the individual and their needs.
Brands/Brand owners, Business leaders and CMO’s all crave data- data that is telling them where they are headed. As General Data Protection Regulation (GDPR) hits the live button in 2018, business leaders now have to simplify and improve data protection for EU citizens and businesses. Companies are now looking to change the way of how they are going to capture collect and consume data.
For us at Elixir we ensure data is relevant to its intention, respecting privacy in the process. We empower brands with streamlined data that assists them in building relationships with their audience and the potential to be leaders in their category
Brands/Brand owners, Business leaders and CMO’s all crave data- data that is telling them where they are headed. As General Data Protection Regulation (GDPR) hits the live button in 2018, business leaders now have to simplify and improve data protection for EU citizens and businesses. Companies are now looking to change the way of how they are going to capture collect and consume data.
For us at Elixir we ensure data is relevant to its intention, respecting privacy in the process. We empower brands with streamlined data that assists them in building relationships with their audience and the potential to be leaders in their category
● Using several reporting platforms, we monitor online behaviour and patterns of how your visitors and followers engage with your content.
● We collect data (metrics & information) that tie back to your strategic business goals.
● We create custom reports and dashboards to track and monitor your digital KPIs.
● No canned reports here.
● We review the data and results in real time, and fine-tune your digital strategy to make it more effective and targeted, and if necessary, refresh what we’re measuring. We ensure our data analytics inform you rather than confuse you.
Using several reporting platforms, we monitor online behaviour and patterns of how your visitors and followers engage with your content.
We collect data (metrics & information) that tie back to your strategic business goals.
We create custom reports and dashboards to track and monitor your digital KPIs.
No canned reports here.
We review the data and results in real time, and fine-tune your digital strategy to make it more effective and targeted, and if necessary, refresh what we’re measuring. We ensure our data analytics inform you rather than confuse you.
Data can be a powerful tool, but it means little without context. With so many metrics available, knowing what measurements matter can define your digital marketing success. Reporting on a long list of KPIs that don’t apply to your business or your process can overwhelm your team and stakeholders. It wastes time and energy, not to mention undermines your progress when the focus is on the wrong things.
Taking the time to clarify in advance the top 3-5 KPI’s that you want to accomplish from your digital marketing and social media efforts will make sure everyone is on the same page from the beginning, and prepared to evaluate the results in light of your objectives. We can help you measure progress and success by your own definition, and begin to lay a strong foundation for a digital marketing platform and strategy that works to achieve what’s most important to you.
Data intelligence is very crucial to understanding where a brand/company can devote their resources to in their digital marketing strategy.
Data can be a powerful tool, but it means little without context. With so many metrics available, knowing what measurements matter can define your digital marketing success. Reporting on a long list of KPIs that don’t apply to your business or your process can overwhelm your team and stakeholders. It wastes time and energy, not to mention undermines your progress when the focus is on the wrong things.
Taking the time to clarify in advance the top 3-5 KPI’s that you want to accomplish from your digital marketing and social media efforts will make sure everyone is on the same page from the beginning, and prepared to evaluate the results in light of your objectives. We can help you measure progress and success by your own definition, and begin to lay a strong foundation for a digital marketing platform and strategy that works to achieve what’s most important to you.
Data intelligence is very crucial to understanding where a brand/company can devote their resources to in their digital marketing strategy.
CONTACTS
[email protected]
+44 7710 431671
+44 7432 342803