Tourists Vs. Travelers Case Study

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‘The Backpacker Co.’ is a player in the travel industry which provides it’s customers a unique backpack travelling experience to Japan and a number of countries across Europe. Our client wanted us to do something to engage their audience on social media.

Office

Mumbai

Keeping in line with the brand theme, our team decided to use the concept of 360 degree images to create a post about The Backpacker Co’s trips, on Facebook. The post contained a compass at the centre of a 360 degree image and on moving their screens East, West, North and South, one could see the various trips that TBC had planned.

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This new, never-done-before idea was a huge hit among people and resulted in a lot of enquiries about The Backpacker Co’s trips.

13,251 367

Reach on Facebook

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Tourists Vs. Travelers Case Study

‘The Backpacker Co.’ is a player in the travel industry which provides it’s customers a unique backpack travelling experience to Japan and a number of countries across Europe. Our client wanted us to do something to engage their audience on social media.

Keeping in line with the brand theme, our team decided to use the concept of 360 degree images to create a post about The Backpacker Co’s trips, on Facebook. The post contained a compass at the centre of a 360 degree (or the degree sign?) image and on moving their screens East, West, North and South, one could see the various trips that TBC had planned.

This new, never-done-before idea was a huge hit among people and resulted in a lot of enquiries about The Backpacker Co’s trips.

13,251

Reach on Facebook

367

Reactions, comments and Shares

Vertical

Traveling

Office

Mumbai

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Elixir is a full service digital marketing company in London. The company specialises in creating digital experiences and boosting a brand's visibility using techniques like PPC, SEO and social marketing.