The clinic aimed to drive online awareness of their offerings, lead generation and to build the brand's reputation.

Elixir worked diligently on improving organic traffic, Improving user experience and maintaining their online reputation over the 6 months.

Starting from October 2018, we started with website design changes for improving their user experience, updated their old development codes, improved page speed and started with content for their treatment pages.

This eventually led to an improvement in their organic traffic and all the quality metrics. The time spent on the website went up and the bounce rate decreased. Quality leads through the website improved by 235.71%

1.Suppressing The Negative Results On Google.

Initially we made sure less and less people Google about Dr Ash by making all info available on his website itself.We created a page on ABC website about Dr Ashish Dutta giving a complete information about him.

2.Maintaining Online Reputation:-

We maintained 5 out of 5 Stars on trust pilot review. This means Dr.Amit Goyal has a good reputation and provides quality service. The Google My Business rating also good.

3.Website Revamp -:

Mobile UX is important because of the number of users that are becoming more and more active on the different mobile platforms. We did all the necessary UI/UX changes to improve the user experience. It has been designed in a way to minimise the user effort and to improve the overall user experience. This led to an improvement in the quality metric

4.Page speed improvement -:

We improved page speed of all the pages. The speed of the website is a major ranking factor according to Google, also, it improved the user experience to a big extent. We started with speed optimisation using Page Speed Insights Tool and improved the load time of the website.

5. Increase in the number of leads -:

Earlier the website structure was very bad which was leading to the poor user experience. We worked on all the quality metrics website user experience, page speed and time spent. After performing all the necessary changes on the website, we saw a significant amount of increase in the of leads over time.