WHAT DOES CUSTOMER RETENTION MEAN and how do you Maximise ?

(photo courtesy of nathan dumlao)

What does it take to earn devotion aka customer trust aka customer retention ?

Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand/ store takes more than just offering a good product/service. Price, packaging, customer service, and reputation are just some of the factors involved in a consumer’s decision-making process. But these factors are secondary to the true intention of why do you want your consumer to come back to you?  Continue reading “WHAT DOES CUSTOMER RETENTION MEAN and how do you Maximise ?”