Why Purpose is an important aspect for brands?
In a cluttered market scenario, a brand’s purpose drives differentiation and becomes a unique voice that can sustain price premiums, motivate the company’s workforce to come together as a collective family and enhance customer loyalty.
So if purpose is so important, why are so many brands across the world not able to get it? Headline after headline is about companies failing and being derided by their own employees and the lack of a trusting and secure company culture is the most cited reason for employees to leave. Continue reading “Purpose- In Life and at Work! – Part 2”