The world changed the moment Internet or as it was popularly known back then- The World Wide Web was born almost 25 years ago. In this quarter of a century, technology and digital have been at the forefront of massive change- some great and some not so great but nevertheless we need to understand that this is not just about the present but actually what has been shaping our Futures in a manner that is overwhelming at times for us all. Our lives at the same time have become more integrated online than at any other time in History. Continue reading “Digital Transformation- WHy is it necessary for your brand?”