Every brand wants a loyal customer, a customer that is with them throughout time, through ups and downs no matter what. After all, isn’t it similar to any relationship (marriage or partnership/friendship)? But what if this way of thinking, as it has been in marriages/partner relationships especially, is just a redundant ideal and does not truly serve any purpose to those involved? Continue reading “Business: Is It All About Relationships?”
IN 2018 one of the biggest brand assets for any brick and mortar business to have is an active and credible online presence.But this comes with its fair share of benefits and risks at the same time. Any online business is openly visible to everyone and this opens it furthermore to equal parts slander and praise.
As most businesses/brands have seen over the past few years- the slightest bit of negative comment can bring down your reputation which then virtually makes it an uphill task to regain Trust that has been lost. Continue reading “ONLINE REPUTATION MANAGEMENT- Why your Brand should be doing this?”