To have a Brand Purpose is a great thing, but for consumers to truly trust that it is genuine -Brands must communicate their values internally first.
In 2017, net trust in global companies to act in the best interest of society was negative. And while two-thirds (65%) of consumers want to support companies with a strong purpose, less than half (45%) can name a single company that makes “a positive difference in society through its products, services and operations.” Continue reading “Brand Purpose”
We are long past the tipping point when it was boldly predicted in 2008 that- ‘Mobile to overtake fixed Internet access by 2014’ by Mary Meeker a data analyst who reviews technology trends.
The below report from comScore highlights the importance of Mobile in a global arena.
And to add to this- almost two thirds of the media we buy each day is now Video inventory.
You may ask why so much? It’s simple: Mobile Video campaigns actually and tangibly convert for brands, clients and marketers; and one can build successful sustainable campaigns around mobile advertising. Continue reading “The Roadmap to Mobile Video Marketing-“
As a growing up boy I was endlessly fascinated by stories, movies and books that had outer planetary travels and adventures as their main theme. For me it was never science fiction but rather it all felt real and palpable as I kept feeling the vastness and grandeur of the skies and stars each and every night and those unseen forces that were working overtime behind and beyond our human lives. Continue reading “The Forces that shape the future- AI and beyond”
Why Purpose is an important aspect for brands?
In a cluttered market scenario, a brand’s purpose drives differentiation and becomes a unique voice that can sustain price premiums, motivate the company’s workforce to come together as a collective family and enhance customer loyalty.
So if purpose is so important, why are so many brands across the world not able to get it? Headline after headline is about companies failing and being derided by their own employees and the lack of a trusting and secure company culture is the most cited reason for employees to leave. Continue reading “Purpose- In Life and at Work! – Part 2”
Purpose. It’s everywhere.
As an entrepreneur and as a human being I am deeply concerned by the way we have perverted the meaning and use of ‘purpose’ in our world.
In all these years and in all my experiences and travels I have seen many aspects of ‘doing good’ for the sake of it- and primarily for self gain/glory, for title, for profit etc in one way or another. Be it brands, companies or individuals; ‘Purpose’ and the need ‘to do good’ often leads one to ask- who or for what is this doing good and where is it coming from? Continue reading “Purpose- In Life and at Work! – Part 1”
In 2017 the world saw an unprecedented chaos from both Nature and Man; political, economical and social in ways that has had most of us wake up to the fact that Wellbeing must be a priority, whether in the workplace, corporate boardrooms, in the management philosophies we espouse and/or in our personal relationships which of course all starts within ourselves first.
True wellbeing is the outer reflection of one’s inner emotional state and we are now beginning to understand that ill mental health is a major cause of illness and disease.
Here in the UK, mental health is now being taken seriously and the key differentiator in the coming months and years will be to boldly and simply just ‘go there’, deconstructing the societal stigma that is attached to mental illness specifically and the nasty habit we’ve had of ostracising of the ones who suffer from it. Continue reading “Workplace Wellbeing and Trends in 2018”
THE POWER OF CONNECTION- Do we bring this to our Work?
In a room full of competent business professionals, tech heads, management associates, creative professionals, designers, coders, finance whiz kids, brand consultants, what makes you stand out?
Most mentoring/self growth books and philosophies talk about identifying your USP.
What is your point of difference? What is your Unique Selling Proposition?
It makes you feel that you are not a living breathing being but a product that must be marketed in the workplace, in life and everywhere you go. Continue reading “THE POWER OF CONNECTION- Do we bring this to our Work?”
True Content in an Age of Digital Disconnect
How truly content are we, when it comes to being Content?
And this is not some write-up on achieving Nirvana but on leveraging content for your brand in a world that is increasingly becoming digitally disruptive.
Continue reading “True Content in an Age of Digital Disconnect”