WHY SPEED MATTERS!-  Is your Mobile Site up for the race?

We have often heard the phrase-’Slow and steady wins the race’ and whilst there is no denying the wisdom in that philosophy it is a little different when it comes to mobile digital platforms where speed matters! 

Let’s dive into this digital philosophy and find out why…

Most businesses in recent years have now integrated e-commerce but have yet to look to ‘mobile site speed’ as a major growth driver. The reason for this is- there are many growth strategies as there are businesses and too often in the clutter filled world of digital marketing- mobile web somehow takes a backseat even though it is a crucial factor in all strategic areas like SEO, PPC, SEM and so on. In fact mobile web at present is the most widely used platform, especially in a world where people have a million ways to search, browse and shop than ever before. Continue reading “WHY SPEED MATTERS!-  Is your Mobile Site up for the race?”

What does it take for your brand to undergo Digital Transformation? The 5 KEYS

Rapid Change is the new normal in today’s fast moving world and for most companies it has become all about keeping pace with new technology, new strategies, new ways of selling one’s product/service and tapping into an increasingly aware global audience. In all this it is very easy to lose sight of the company’s vision and also lose one’s sense of direction in a plethora of data. This is the era of information overload. Continue reading “What does it take for your brand to undergo Digital Transformation? The 5 KEYS”

MASTERING DIGITAL BEHAVIOUR- What Brands can do to enhance Digital Experiences

We have come a long long way from the early digital days when brands were still finding their feet in the digital world and consumers were trying to figure out what does it mean to have a ‘digital experience’ let alone a seamless one.

And as we near 2020 (gosh time has flown in 2019!) any and all digital interaction between a brand and its customers has become a very vital part of the overall customer journey and customer experience. Continue reading “MASTERING DIGITAL BEHAVIOUR- What Brands can do to enhance Digital Experiences”

The Future with SEO – 2019 Trends

This year is the year that redefines SEO in a manner that is far more in depth, far more precise and all about looking into the future and bringing it to the present times. Over the past decade, Search has been a major factor in any brand’s digital strategy but the ante is now up and Google’s constant changing of algorithms and cleaning up act means that SEO has to be more strategic and much more intelligent.

Continue reading “The Future with SEO – 2019 Trends”

PURPOSE- How to Unlock its Power.

Purpose is not a ‘mission statement’ neither is it some ideology or part of some business plan.

Purpose is a commitment to ‘values’ and then living from them – bringing those values to one’s workplace, to one’s home, relationships – To All of Life!

Purpose is steady even when we waver, purpose holds still when we find ourselves all over the place, and above all Purpose has the power to Transform, to Magnetise everything in its path. Continue reading “PURPOSE- How to Unlock its Power.”

Why are Chat Bots important in your brand’s Digital Strategy?

Technology has been advancing at such an exponential speed that it has become virtually impossible for brands, businesses and entrepreneurs to stay on top.

For most, Digital Technology and Digital Integration are just daunting terms that they somehow are unable to really get.

However we at Elixir have always brought about a ‘simplicity’ to this through our own deep understanding and integration of what Digital can do and cannot do. Continue reading “Why are Chat Bots important in your brand’s Digital Strategy?”

KEY TRENDS FOR BRAND MARKETERS 2019

Over the past decade we have seen many forward thinking brands that have been trying to create an all encompassing business culture. There has been a core focus on companies, brands and teams becoming more effective and efficient to maximise their ROI, but very few have been able to incorporate truly holistic methods of consistency in building great teams, leading to growth/profits in their evolutionary cycle. Let’s take a look at some future trends that we will see more of in 2019 Continue reading “KEY TRENDS FOR BRAND MARKETERS 2019”

ENTREPRENEURSHIP= TRUE VALUES

 

 

Circa 2018 and the world has far more entrepreneurs than it ever did. When it comes to talking about entrepreneurship and its true values we go into a mindset that is confined to academics and achievements, global competitions, new technologies, rising expectations of societal impacts etc; rather than focussing on experiences and collaborations. Continue reading “ENTREPRENEURSHIP= TRUE VALUES”

Digital Marketing in Aesthetics & Why It’s Important

Disclaimer: This is one of the industry sectors that we specialise in as an agency. We’ve been helping clinics grow and strengthen their online reputations since 2013.

Whatever marketing methods you decide to deploy, the key to successful Aesthetics Clinic Marketing is to know your audience – from there you can establish a strategy. Striking, and memorable is what you’ll need to be to stand out in such a crowded market. You’ll need to identify and communicate your USPs (unique selling points) and core brand values, in all your communications.

Continue reading “Digital Marketing in Aesthetics & Why It’s Important”