We are at the end of 2020 and there have most likely been some big learnings, challenges and shifts in our personal and professional lives. In the process we have witnessed the advantages of technology in times like this yet also the limitations.  Platforms like Zoom, and Microsoft Teams have seen us through on a professional front, and personally we’ve seen the emergence of apps like House Party, whilst YouTube with it’s independent reporting on what’s happening globally, podcasts and cooking + fitness content seeing a massive explosive growth, INFLUENCER: Global Influencer Marketing Solution, Cameo – Personalized videos feat. your favorite stars that have gained immense popularity during this radical shift of working from home. Some online shopping platforms like Etsy saw their sales doubled to 10 billion $ this year. Deliveroo CEO Will Shu has mentioned that the pandemic has actually accelerated the adoption of online food delivery ahead of its time. Brands that jumped into early adoption of tech like Ebay, Etsy, Netflix, Facebook have now become the every day chant for most people who have the facility to stay connected to the world online from their homes. Amazon, Microsoft, Google – the three major platforms – have now become the unstoppable Digital Juggernauts. At the same time, ride hailing companies like Uber & Lyft along with property rental giant Airbnb have seen their customers vanish. Most high-street retail brands including the iconic John Lewis have now changed their strategy with a promise to its customers of being digital-first.  Continue reading “STEP IT UP!- The NEW NORMAL”


There is a common theme that pervades the world right now: Fear.  And for a change we are not writing a blog on strategy/digital/brands etc.  Rather we are focussing on the bigger picture which is affecting us all right now

We’ve found ourselves in a media onslaught – an all out information war – where it’s hard to tell the truth from propaganda, instilling anxiety, fear, distrust and distress in many. Continue reading “A LETTER TO HUMANITY”

Thinking differently: Leading your team and brand in a crisis

Here we are in the last week of August 2020 and we don’t know where we are headed isn’t it?

Even though global lockdown is now being relaxed, businesses are now starting to re-open, holiday goers planning their summer trips and life is moving ahead albeit at a pace which probably none of us understand and yet it is very clear that we are in a Global crisis where we are being asked to step it up quickly each day.  Continue reading “Thinking differently: Leading your team and brand in a crisis”


During times of crisis, brands always find themselves at cross roads. And the current time has left many brands/companies tearing up their best laid plans with the scenario of starting all over again later this year. Also a natural reaction to any form of crisis or catastrophe is to hunker down and protect ‘what’s mine’- where brands focus on short-term profitability, but with demand for most brands either through the roof or through the floor, it is time for a long term game plan.

Traditionally this time of the year has always been the season to review one’s strategy and switch things up a bit, and most brands favour this period to launch a new product/service but this time it’s time to press ‘delete’ on traditional approaches as we take a moment to stop and reconsider.
Continue reading “ARE BRANDS FEELING SAFE?”

Building Digital Loyalty during Adversity- How to get your brand to walk the talk 

These are unprecedented times and everything we thought was normal is now being rapidly re-defined. It’s a time to adapt, appreciate & embrace what is on offer in all directions of life as humanity tries to find its way through this global plague that has affected lives at all levels. The threat of a global recession is a very real and palpable threat to the way we are going to live going forward into this decade.

Over the last few weeks the closure and slowing down of businesses everywhere, including ours, has given us the opportunity to take stock, consolidate and redefine priorities.  A time to understand our team, staff, brand and ourselves on a deeper level, bringing consistency in connection, digitally, through regular Zoom meetings & virtual training etc. Remote working it’s something that we are very much used to, but of course we miss the face-to-face interactions and meetings with our clients. Nothing beats physical connection at the end of the day, but one must adapt and learn to thrive in the digital world during these times and beyond.  Continue reading “Building Digital Loyalty during Adversity- How to get your brand to walk the talk “


As the world continues to go digital, most interactions are happening at the ‘edge’ – close to population centers. Places where the digital and the physical worlds meet face to face and where businesses across the board come together to exchange ideas, services and information. This edge is called the ‘Digital Edge’.  Simultaneously most major technology trends have created a new normal in every global industry and its plain and clear that if your business is not digitally ready, or part of this sharing economy, then you will struggle to engage or be relevant.

Continue reading “FUTURE DIGITAL TRENDS-2020”


Everyday there are many companies that undertake the path of digital transformation in one way or another to achieve their goals. But this journey in a time of rapid change means a new approach to one’s strategy that has an agile and adaptive culture at its very core. Effective digital transformations are those that have leaders who understand how to take their visions to reality and take the whole team with them. Continue reading “WHY CULTURE MATTERS IN DIGITAL TRANSFORMATION”

WHY SPEED MATTERS!-  Is your Mobile Site up for the race?

We have often heard the phrase-’Slow and steady wins the race’ and whilst there is no denying the wisdom in that philosophy it is a little different when it comes to mobile digital platforms where speed matters

Let’s dive into this digital philosophy and find out why…

Most businesses in recent years have now integrated e-commerce but have yet to look to ‘mobile site speed’ as a major growth driver. The reason for this is- there are many growth strategies as there are businesses and too often in the clutter filled world of digital marketing- mobile web somehow takes a backseat even though it is a crucial factor in all strategic areas like SEO, PPC, SEM and so on. In fact mobile web at present is the most widely used platform, especially in a world where people have a million ways to search, browse and shop than ever before. Continue reading “WHY SPEED MATTERS!-  Is your Mobile Site up for the race?”

What does it take for your brand to undergo Digital Transformation? The 5 KEYS

Rapid Change is the new normal in today’s fast moving world and for most companies it has become all about keeping pace with new technology, new strategies, new ways of selling one’s product/service and tapping into an increasingly aware global audience. In all this it is very easy to lose sight of the company’s vision and also lose one’s sense of direction in a plethora of data. This is the era of information overload. Continue reading “What does it take for your brand to undergo Digital Transformation? The 5 KEYS”